Have you been trying to figure out how to grow your blog traffic without actually having to do massive amounts of work? You can use Pinterest for massive blog growth.
I didn't know that when I was starting this blog. But, I was trying to find the most efficient way to grow my blog traffic and noticed everyone was talking about Pinterest. Now, this didn't exactly excite me, because I wasn't a big Pinterest person.
After starting this blog and testing tips and tricks people were writing about on their blogs I can definitely attest to the fact that using Pinterest for massive blog growth is the way to go!
If you don't currently have a blog check out how easy it is to start: New Blogger Guide for Moms: How to Start a Blog
How To Use Pinterest For Massive Blog Growth
In this blog, I'll take you from the beginning up to where I am now in my “massive blog growth” journey (granted I stepped back quite a bit in my journey).
#1 Create a Business Pinterest Account
When you go to create a Pinterest Account you will have the option to turn it into a Business Account by clicking “Continue as a business”.
If you already have a Pinterest Account and want to use that one instead then you would simply go to pinterest.com/business/convert and you'd be prompted to follow along to convert your current Pinterest account into a Business Account.
Pinterest even offers a help section for how to set it all up right here: Set Up Your Business Account
#2 Name It After Your Blog (Your Name – Blog)
When it comes to naming your account the general way people name their accounts is to either name it directly after their blog or their name + their blog.
By naming it ONLY after your blog you are taking yourself out of the picture. This would be something you'd choose if you don't want your name or your person associated with the blog itself. People will do this if they intend to sell the blog or think they may sell the blog later.
If you are ok with your blog being associated with your name and your person, or if they are intricately tied together than using your name + blog is how most bloggers choose to name their Pinterest accounts.
For instance, mine is pictured below as Brianna Nash | MommaWorksToo
By naming your page this way you're letting others know that it's not a personal account and that it's linked to something else (i.e. a blog). This also helps others find you when they're searching on Pinterest in the toolbar.
#3 Create a “Best of” Board
Now that you're account is all setup or converted over to a business account it's time to get your boards all squared away.
Whether you do or don't have any boards yet you'll want to create a “best of” board that will be only for your blog. This is a board that you will only be pinning the blogs that are coming from your website or guest posts. Essentially, you want a place that someone can come to on Pinterest and find all your blog in one area without searching all of your boards.
If you've never created boards before it's super simple. You'd click that big red and white plus circle to create one. You'd name it whatever you want, write at least 200 words for the description and then select the category it best fits in.
After this, you're one step closer to using Pinterest for massive blog growth!
#4 Create 10 Extra Boards
This one ties into the last step. Same as above with creating a “best of” board, you'll toggle the little red plus circle and create at least 10 more boards (unless you already have boards and then hold on). You want at least 10 boards so that it gives your followers some options for what to look at when they come to your profile.
You want to make sure that the boards you create all tie into the blog you're starting.
So, if you're starting a food blog you likely won't have a camping board featuring tons of gear (unless it's camping stoves, pans and such) because this wouldn't necessarily appeal to your audience. They're coming to you for recipes, not camp gear. You'd want boards like Fast Breakfasts, Easy Lunches, Quick and Simple Dinners, Delicious Sides, and so on.
Create at least 10 and then pin at least 20 pins to each board. This gives you a good bit of content to start out with so you're followers stick around more.
If you already have boards:
You're going to want to go through your boards and either make them all private boards so you don't lose your pins, or if they can be used for your blog you'll want to edit the names of the boards likely. Go through your boards and see which ones relate to your blog and which ones don't.
Once you know which to make secret and which to keep live go ahead and move your excess boards to secret and move to step #5.
#5 Naming Your Boards + Descriptions
When you're creating boards or re-creating boards you want the title of the board to basically be an SEO title. What that means is that when someone types something in the Pinterest search bar you want your board to pop up so the name should be something someone would search.
So, if you blog about Parenting and Minimalistic Living and you wanted a board for helping moms get started with minimalism your board could be Minimalist Parenting or Minimalism for Moms.
You want your Pinterest board title to be catchy but searchable.
Once you have your boards named or at least written down, it's time to give them a description. (ps I like to work in chunks so I do names first then descriptions so I'm not hassling over something)
The description of the board is a great way to add in more SEO terms that will help your boards get noticed. So, when you're writing out your descriptions make sure you're using keywords and phrases that someone would use to search for whatever the board is about.
#6 Follow 50+ Bloggers In Your Niche
Ok, you have your business account, name, boards and descriptions… now what?
Now it's time to go out and follow other bloggers and people who would be interested in what you're going to be pinning.
We'll go back to the Minimalist Mom for this example. She would be searching for other minimalist bloggers and following them. The best way to do this is to search for the pinners and then once you found one that you really like see who they're following!
This is a great way to find amazing people to follow.
Typically, you won't get a follow back from everyone you follow, but you'll get some and that's a start. This is your starting point and it will all grow from here.
#7 Create a Pinning Schedule
Don't freak out! This one is super easy when you have the right tools.
I use Tailwind and BoardBooster to help me with scheduling my pinning and repinning and it cut down on loads of my time. So much so, that I almost feel guilty sometimes and will still get on and pin more.
Tailwind is great for helping you pin a ton to your boards each day (30+ pins is a good aim). With pinning that much daily it is really a time saver! I have it all scheduled out for each day and then will use their chrome tool and fill up for the month in a matter of an hour or so. Amazing.
Then there's BoardBooster and their amazing Looping feature. It allows you to loop boards forever. It will take a board and loop pins from the oldest to the newest and then delete the one that isn't performing the best. But, you can save pins that have a high virility or lots of repins.
#8 Schedule Your Pins For the Month
Once you have Tailwind or BoardBoster (hopefully both) it's time to start scheduling. When you're just starting out I'd go by board and schedule pins to be pinned to that board with Tailwind's Chrome extension.
After you have a decent amount of pins in your boards you can use BoardBooster's looping feature to loop those boards. This gives the appearance of pinning without really adding new things to the boards. It's a great way to keep your boards fresh without adding any pins that may not be high quality or worth it.
I'll be doing a blog on each of these tools separately to show you exactly how to use them and why each one is uniquely different and amazing. I'll likely record a video as well or put them together in a mini course.
#9 Pin All Your Blogs (and old blogs) to Your “Best of” Board
Are you just starting out with your blog?
Make sure when you're posting your blog to your site that you're also pinning it to your “best of” board on Pinterest! By pinning it to your board and any other relevant board you have it's the fastest way to get your new blog out in the world for people to see it.
Already have a blog?
You should start by going through all your old blogs and pinning them to your new “best of” board so that people have one central location (that isn't your blog) to find your blogs. We want to make it super easy for Pinterest lovers to find our blogs and follow them back to our website.
#10 Join Pinterest Group Boards to Grow Your Following
One of the best ways to get followers on Pinterest is by contributing to group boards. It was how I nearly crossed the 1000 followers mark when I was consistently blogging last year. I would no doubt be way over that mark had I kept going, but that's in the past and I'm moving forward.
Research Pinners in your niche and see if they have group boards they're apart of. It's likely that if they're in group boards that those same boards you could participate in and reap the benefits. When you're searching you're looking for boards that look like the ones in the image below:
Group boards have a round circle in the bottom left that will show multiple people's faces/profile pictures. You can click on the board to open it and there will be a description at the top that will indicate how you can join the board.
Goal: reach out to at least 10 group board owners to be invited to their group boards.
#11 Stay Consistent But NOT Obsessive
I made this mistake starting out. When you're so focused on growth it can be pretty easy to overwhelm yourself with your growing to-do list.
The easy thing to do is to set out times to 1) schedule your pins, 2) create images for your blog posts, 3) interact with others.
The more active you are and the more you're pinning the more your profile will be seen by others. But, you want to make sure that you're pinning on a consistent basis, which is where Tailwind and BoardBooster come in handy. These tools will help you eliminate the need to be on Pinterest everyday pinning 50+ pins a day.
Plan your days accordingly so you're not on your computer or phone all day checking your account.
Also, be patient. Your Pinterest growth won't be super speedy (unless you're using paid ads) so give it time to take off. The more active and the more consistent you are the more you'll be seen. This converts to followers.
Do you have tips for using Pinterest for massive blog growth? Share your best tips in the comments below!
Things I Recommend:
I use Tailwind to schedule out all my pins for the month. It takes a few minutes to get them all scheduled and I'm done. In the dashboard, you create the schedule of how many pins you want it to pin each day. After you have your schedule you can source pins from Pinterest or even websites to save and schedule. I'm creating a How-To post for Tailwind soon (maybe next week) so keep checking back.
I use BoardBooster mostly right now for its pin looping capabilities. It's amazing. It will take one (or more) of your boards and “loop” your pins from oldest to newest. Then, it will delete the one that's not performing the best. I'll be playing with this in the future and detail my strategy so you can copy it.
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